TCL Television, taking second market share in the world, is a global famous brand. They decided to improve shop design which is one of the most effective ways to strengthen brand influence. Because the brand awareness of customers always come from an offline shop image. Shop interior design plays an essential role in brand image.
The store design concept is “Horizon”. The implied meaning of the horizon is continuous innovation by TCL.
Neutral wood texture enhances the spatial warmth and makes the space become closer to users. Understated and elegant materials such as light grey cement texture, grey stripe, and grey marble texture can set the mood of comfort and manifest good life. Space becomes more regular by using second suspended ceiling and the inside lintel locates on the same horizon to echo the design theme of “horizon”.